The UX & Business Growth
Imagine getting into a car and feeling like you need a manual just to start the engine. Or visiting a website where every button feels like a trap door. That is what happens when user experience (UX) is treated as an afterthought.
Why UX is Essential Today
Today, UX has become essential to modern business success. It is the difference between products people love and products they abandon in frustration. In nearly every industry, from cars to productivity apps, great experiences are what set brands apart.
A Real-World Example from Automotive Design
Take the automotive field as an example. Every detail, from the tactile feel of the steering wheel to the comfort of the seat materials, is carefully designed to feel intuitive, safe, and enjoyable for drivers and passengers alike. Tesla, for instance, has transformed car interiors with minimalist dashboards and large touchscreens. This was not just about aesthetics. It was about reducing cognitive load and making the experience feel seamless.
Beyond Looks: Making Things Work
Don Norman, in his classic book The Design of Everyday Things, emphasized that good design is not about making things look pretty. It is about making them work. The challenge is that designers often assume users will interact with a product exactly as intended. In reality, people bring their own expectations, habits, and mental models. This gap between design and user behavior is what causes frustration and confusion and ultimately makes products or businesses fail.
Learning from Observation and Research
That is why observation and research are indispensable. Airbnb, for example, did not just build a platform based on assumptions about how people wanted to travel. They spent time living with hosts, observing guest interactions, and understanding what built trust and comfort. That insight led to features like verified reviews and streamlined booking, elements that helped Airbnb stand out in a crowded market.
Think Like a Baby When Testing
A senior colleague once shared valuable advice: When you test a product, act like a baby. Babies do not know the flow. They tap, swipe, and poke randomly. If your design survives that, it is likely intuitive enough for everyone. This mindset helps uncover blind spots you would not see otherwise.
Good UX Fuels Business Growth
Investing in UX through user observation, prototype testing, and feedback loops fills the gap between intention and reality. When products are clear and easy to use, people come back and recommend them to others. That positive experience becomes the most authentic marketing. Think of how apps like Notion and Figma grew by offering clean, usable tools that delighted users, who then shared them organically.
Design, Test, Improve, Repeat
The formula is simple but powerful: Design, test, improve, repeat. This cycle applies as much to business strategy as it does to products. Ideate, prototype, test, launch, refine. There is no room for assumptions. Observing, analyzing, learning, and iterating are the only ways to build something that resonates.
The Heart of UX: Empathy
In the end, UX is not just about design. It is about empathy. When you understand people deeply and create experiences that fit into their lives, your product and your business stand out. And that is when true growth happens.
