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UX design

showing the impact of user experience (UX) on product success and business growth through intuitive design and user testing.

The UX & Business Growth

Imagine getting into a car and feeling like you need a manual just to start the engine. Or visiting a website where every button feels like a trap door. That is what happens when user experience (UX) is treated as an afterthought. Why UX is Essential Today Today, UX has…
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The Power of Emotional Design_ Why do we care about UX more than UI_

The Power of Emotional Design: Why do we care about UX more than UI?

Is it looking good enough? Not really. While aesthetics are important, things are designed to be used by humans. And humans are complex. Understanding human behavior and cognition is challenging because our minds operate on both conscious and subconscious levels. The study of the mind spans several disciplines, including behavioral…
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