On Your IPhone, Apple Could Start Showing Advertisements.

by | Mar 7, 2024

According to reports, Apple is developing a method for displaying advertisements inside its own iPhone apps. The information was provided via a Mark Gurman story on Bloomberg(paywalled article).

Apple isn’t the first firm to try this; numerous Android OEMs, most notably Xiaomi with its MIUI display advertisments on their phones. Xiaomi is first and foremost an online corporation then an OEM. Because of the inexpensive cost of its phones, it draws a lot of customers, building a big user base to whom it can display adverts. By including advertisements in its Weather app, even on its high-end flagship handsets, Samsung entered the fray. However, the plan failed miserably after customers complained to the corporation, forcing the electronics behemoth to change its mind.

However, loading a custom ROM on an Android device generally gets rid of the bloatware and advertisements. That involves some technical knowledge as well as a computer. iOS does not provide such a wide range of possibilities.

Ads On IOS and MAC OS At The Moment

Apple presently places advertisements in certain parts of IOS and MAC OS. In its ecosystem, there are three different types of ads. The advertisements that you might encounter in the Apple News and Stocks applications are third-party advertisements, like those that you see on websites.

Developers may advertise their apps using the App Store’s own system of advertisements. Apple recently made contentious updates to the App Store that encourage subscription-based apps. A new rule now permits developers to prolong memberships and even raise prices without informing consumers. Ads will soon start appearing in app listings and the Today tab.

The Apple TV+ app has been advertising sports programmes from the Cupertino business, particularly Friday Night Baseball. Given that it is a service provided within the app, this one is a little bit acceptable. Another method Apple promotes its own goods is through the iOS Settings app, which may do so for Apple Music, iCloud and other services. These notions are mostly dismissible, although they occasionally resurface.

I don’t mind first-party adverts because the information won’t be sold to other businesses. But third-party advertisments are strictly prohibited. They not only compromise privacy, but they also give the impression that the technology is lacking.

Apple has done a really good job of preserving its users privacy. The majority of its telemetry options need user consent, meaning that the settings are not on by default, which is the proper method to manage user data. In order to stop applications from monitoring you across websites and other apps, it also offers an App Tracking Transparency mechanism, which functions somewhat similarly to permission restrictions. Personalized advertisements may be turned off under Settings > Privacy & Security section. Although it won’t completely shield you from trackers, this adds another layer of privacy protection.

Naturally, one might contend that utilising an ad-blocker or DNS may fix the issue. However, they are not the best options; rather, they are workarounds, which are not what you would anticipate from an out-of-the-box experience. Furthermore, not everyone is technologically skilled enough to perform these things.

Gurman is a dependable source for information on Apple, thus the rumours about advertisements for iOS may be genuine. Ads and privacy don’t go along well, so it’s unclear how people will feel about the shift. The business sees advertisements as an excellent resource for application developers.

Apple may add advertisements to Apple Maps, Apple Podcasts, and Apple Books claims Gurman. Adverts in the Maps app are likely to offer ads for highlighted destinations (those who pay to be placed first), similar to Yelp. Publishers and authors may do the same to advertise their publications and podcasts by purchasing ad space. He also hypothesises that Apple TV+ would feature an ad-supported tier to offer older series and sustain the premium tiers, similar to Disney+ with advertisements.

How do you feel about advertisements appearing on a $1,000 iPhone or MAC? Do you think that to be acceptable?