Microsoft Is Testing A Video Ad-Blocker On Its Edge Browser for Android.

by | Mar 7, 2024

Have you used Android’s Edge browser? Which mobile browser do you use most frequently? Microsoft updated its Edge Canary Android browser with a new function. It is named as Edge Block Video Ads, and it works to prevent video advertisements on websites like YouTube. The trial function works in conjunction with the content blocker integrated into the mobile browser.

Edge To Block Video Ads :

The popularity of Microsoft Edge for Android has not increased as much as it has on PC. As a matter of fact, there aren’t many statistics accessible for Edge on Android.

Edge was downloaded more than a million times, according to Google’s Play Store, but that number is little compared to Chrome’s more than 10 billion downloads and the more than 100 million downloads of Firefox, Brave, or Opera. The few businesses who monitor web statistics are also unaware of Edge for Android.

Content Blocking In Edge For Android :

A content blocker is integrated into Edge for Android, however it is not turned on by default. To enable it, users must go to Settings > Privacy and Security > Block Ads. Adblock Plus, which powers the content blocker, will by default let through appropriate advertisements. However, Edge users can disable the feature.

The bulk of adverts are blocked by the filter, but not always video ads. It is complemented with the brand-new test option to prevent video advertisements.

It can be enabled by following steps shared below.

  • Type edge://flags in the address bar of the Edge web browser.
  • Search for the word “video”.
  • Try to locate “Edge Block Video Ads” experiment on results page.
  • Set it to “Enabled” option .
  • Restart Microsoft Edge browser on your Android device.

The new Edge-wide video ad blocking feature is working. Microsoft does not list the websites it supports. During testing, it functioned on YouTube, but it could also function on other websites that broadcast video advertising.

The final stable version of Edge may ultimately have experimental features, but they may also be abruptly deleted. Since Google significantly boosted the quantity of advertising that YouTube viewers encounter over the past few years, commercials in general—and YouTube ads in particular—have grown to be an inconvenience for many Internet users. Users may now view advertisements on the site before, during, and after movies.

It is likely that, if video ad blocking were to become a part of the stable version, it would not be enabled by default given that normal ad blocking is not by default enabled in Edge for Android.